What's New @ Clubspeed

For FEC’s all around the world, especially in the wake of COVID-19 and many facilities having to close their doors temporarily, digital marketing is more important than ever. At Clubspeed, we consider automated marketing to be one of the most essential tools in any business’s marketing toolbox. Having specific campaigns that continually communicate and engage with your patrons allows you to nurture all of the possible leads, while giving you time to focus on the day-to-day running of your facility. 

With unforgettable races all year round, including the upcoming Grand Prix in Monaco, at Clubspeed we’re big fans of Formula 1, both on the track and off. Beyond showcasing exciting races, Formula 1 also sells several packages under F1 Experiences, with Official F1 Ticket Packages to Formula 1 races worldwide. From packages that include meet-and-greets and exclusive hospitality, to offering the best possible seats at each of the racing events— F1 Experiences absolutely serves inspiration to us as we work with GoKart FEC’s all around the world. 

Business owners of Arcade FEC’s are well aware that there are so many ways to play classic games. From the “cheats” unlocked in games over the years to the ever expanding roster of new arcade experiences— there’s still nothing like the thrill of beating your favorite boss. That’s why we’re such a fan of Games Done Quick (GDQ), which is a series of charity video game marathons, featuring high-level gameplay by speedrunners raising money for charity. From harnessing well-known “cheats” to finding new ways to break whatever game they’re playing— watching the weeklong event truly harnesses the joy of seeing so many ways to play. 

One of the best parts of running golf FEC’s is being able to offer golf aficionados at all levels of experience the thrill of competition every time they play. From managing tee sheets to being able to offer one-of-a-kind events, at Clubspeed, we work with golfing facilities all around the world to build unforgettable gaming experiences. As big fans of the sport, we’re as excited as our FEC clients watching the Masters tournament, not only the matches, but in following the fantasy virtual space as well.  As a part of this past Masters tournament, Masters released Masters Fantasy, much like fantasy football, which was a free-to-play virtual experience that allowed users to casually compete against friends, family, and the world to make a winning Masters roster. Users earned and lost points based on how well their chosen players performed, with some of the top players of this virtual experience winning exclusive, branded prizes. 

Now more than ever before, people are ordering ahead grocery and meals at unprecedented levels. Even as more people get vaccinated and COVID-19 restrictions lessen, people will likely still gravitate towards the convenience of ordering all manner of things online, including food and beverage pickup. In Shopify’s study on some of the new trends in 2020, 52% of buyers reported that they’ve shifted more of their spending online during the pandemic. Part of that increase has been in online pickup for takeout or delivery, which is likely to continue. According to a study conducted by US Foods, the average person uses 2 delivery apps and uses them 3x a month, spending an average of $8.50. For vendors all around the country, whether a standalone restaurant or part of a Family Entertainment Center, those online orders add up. As more FEC’s open back up, it’s a good idea to consider adding the ability to order ahead food on the website or in the app to take advantage of the trend. 

Now more than ever, Family Entertainment Centers are utilizing RFID wristbands not only as “tickets” into the park, but as a way to pay and experience your park in new and exciting ways. From using the bracelets for payments and as tickets to using them to send promotional photos and leaderboards from all the events at the facility, to even tracking the flow of guests in the park— opting into this technology is bringing the FEC experience to the next level.  

Are you utilizing contactless check-in and payment in your family entertainment center yet? Not only does it limit contact amid COVID-19 restrictions, but in a world that is increasingly more mobile and online— customers crave making experiences more streamlined with contactless payments. 

When you're running a great FEC, you're creating your own unique family with your guests. 

A well thought out marketing calendar is an essential tool for launching structured marketing campaigns that support your overall business goals. Consider your marketing calendar your blueprint for your messaging to target new business, existing guests and your loyal members. This approach creates a strong foundation for achieving your sales and marketing goals.