While the start of the new year is a great time to hit the reset button personally, it’s also an ideal time to reset your business and prepare your family entertainment center (FEC) for the new year ahead. Here are a few tips to start your year off strong and create the momentum you need for success.
Utilizing email automation to maintain your existing customer base and grow your business seems simple but there are several things to keep in mind to ensure your communication is as effective as possible. First, let’s consider all of the information you can easily gather from your customer during their initial visit. Whether you run a karting facility, trampoline park or other family entertainment center (FEC), you are able to collect some basic information about your guests when they sign waivers. This data is 'gold' to providing your business with the foundation for strong email marketing campaigns. Let's take a look at the top mistakes to avoid when creating your marketing emails so you can maximize results.
Sometimes it is the smallest, most basic practices that get overlooked when running your business. When it comes to running an activity center, it’s critical that potential customers can effectively search, view and engage with your brand on the platform of THEIR choice. If your customer searches for your activity center via the internet or social media does your business present a fun, energetic atmosphere with accurate, up-to-date and engaging content? This interaction will likely be their first impression of your business before ever setting foot in your activity center, so make it count. Here is our checklist to convert those searches to paying customers.
You may notice that while you’re doing a decent job of getting customers into your family entertainment center, they aren’t coming back. Business may be good, but acquiring new customers actually costs you more than retaining your current ones; about five times more, according to Forrester research.
Wondering why people aren’t returning after their first visit? It could be one (or more) of the following reasons: