Sometimes it is the smallest, most basic practices that get overlooked when running your business. When it comes to running an activity center, it’s critical that potential customers can effectively search, view and engage with your brand on the platform of THEIR choice. If your customer searches for your activity center via the internet or social media does your business present a fun, energetic atmosphere with accurate, up-to-date and engaging content? This interaction will likely be their first impression of your business before ever setting foot in your activity center, so make it count. Here is our checklist to convert those searches to paying customers.
Having a website is hugely important in this day and age, but even more important is offering the right information on that website. Put yourself in your customers’ shoes: are they accessing your website via mobile device or computer, and why have they come to the site? It may be to find basic information, like your hours and prices; your address or contact details; or answers to more in-depth questions, like what they need in order to prepare visiting your park.
A proper website has all this information easily accessible. The following are the four most important pages you need to have on your activity center’s site: