What's New @ Clubspeed

Selecting the right Point of Sale (POS) solution for a family entertainment center (FEC), is a big decision. Consider it the central nervous system for managing and operating your entire FEC including activities, products, scheduling, food & beverage and customer information. It can also dictate your ability to scale, hence you’re not only selecting a POS software, you’re selecting a long-term partner that provides a solution designed to help you grow. 

First, crunch the numbers to understand what your current average spend per customer is. If you’re not sure, you can take the figures of a typical day and divide your total sales by the number of customers. Annual numbers are best but this will at least give you a starting point so you can set a goal and work on a strategy. Here are the top 5 methods that require little to no upfront costs to increase your average spend per customer. 

RFID (radio frequency identification) technology has the ability to transform the way businesses operate across a variety of industries. So what is RFID technology and how can it benefit your karting or family entertainment center (FEC)?

Last week Clubspeed exhibited at the International Kart Association (IKA) annual expo in Offenbach, Germany. Thousands of attendees and exhibitors from around the world gathered for the 27^th annual event which has grown from a local exhibition to one of the largest karting events worldwide. Attendees had the opportunity to see the latest in kart technology, racing equipment, customer engagement and other track innovations expected in the coming year.

A well thought out marketing calendar is an essential tool for launching structured marketing campaigns that support your overall business goals. Consider your marketing calendar your blueprint for your messaging to target new business, existing guests and your loyal members. This approach creates a strong foundation for achieving your sales and marketing goals.

The largest, most successful adventure parks and attractions venues have always looked to technology to create new and exciting experiences for guests, so why wouldn’t you want to follow the footsteps of those who have already paved the way to success? Let's consider some of the same fundamental tech concepts that can be applied to a family entertainment center (FEC) of any size.

While the start of the new year is a great time to hit the reset button personally, it’s also an ideal time to reset your business and prepare your family entertainment center (FEC) for the new year ahead. Here are a few tips to start your year off strong and create the momentum you need for success.

Family entertainment centers (FECs) are on the rise and whether you offer a single activity or you are already offering multiple activities, you’re likely feeling the demand to offer your guests more. Maximizing revenue per square foot is key to growing your business and attracting a loyal customer base. Here are a few tips on how to expand your family entertainment center. 

Clubspeed was proud to return this year as a sponsor and exhibitor at the IAAPA Expo held in Orlando, Florida last month. With 42,600 attendees and 1,146 exhibitors setup across the expo floor and the surrounding grounds, there was action at every turn. Business owners, decision makers, and industry leaders of the attractions industry traveled across the globe to attend this years's show, making it the largest in attendance in IAAPA Expo history. This video by the IAAPA team captures just some of the excitement experienced over the 5-day event.

When it comes to business, this quote could not apply more. While a good experience is always nice, it’s the bad experiences that tend to leave a lasting impression. If we go to a restaurant and we’re seated at a dirty table where our waiter rarely makes an appearance followed by mediocre food, we’ve experienced the trifecta of a bad dining experience that makes us want to demand a manager or start typing our yelp review on the spot. Forget about returning. And while we’re at it, we’ll tell everyone we know that will listen. Negative experiences are powerful and they stick with us, which is why every interaction and every opportunity to make a good first impression should be the goal of your family entertainment center (FEC). You’ll lose repeat customers faster than you can type your apology letter.