Every FEC is unique, so the way different businesses approach payment and POS can depend on your business's unique needs. From tabletop to portable, to mobile and online ordering— people are used to booking and ordering products in different ways. As Pew Research reports, Americans were already spending upwards of $350 billion annually online, using online booking and services only increased in the midst of the COVID-19 pandemic. In fact, in Shopify’s study on some of the new trends in 2020, 52% of buyers reported that they’ve shifted more of their spending online during the pandemic. As restrictions lessen and more people start seeking out entertainment venues again, people will likely expect to be able to purchase with just as much ease as they were while sheltering in place.
Are you utilizing contactless check-in and payment in your family entertainment center yet? Not only does it limit contact amid COVID-19 restrictions, but in a world that is increasingly more mobile and online— customers crave making experiences more streamlined with contactless payments.
While the start of the new year is a great time to hit the reset button personally, it’s also an ideal time to reset your business and prepare your family entertainment center (FEC) for the new year ahead. Here are a few tips to start your year off strong and create the momentum you need for success.
Unhappy with your current software? Afraid that changing to a new provider will be risky and time consuming? A lot of karting tracks, trampoline parks and other activity centers feel stuck with their existing software, paying too much money for a system that doesn’t deliver the features they need. You also might be dealing with a lengthy list of vendors taking care of only one aspect of your business and you’re realizing that you can make your job easier and save money by consolidating software vendors. While you may be aware that your current provider(s) is not a good fit, it can be an overwhelming process to convert and you are afraid to make the switch - so much so you become stagnant and avoid change altogether. This is arguably the most harmful approach of all and results in lost revenue, inefficiencies and an apathetic team that isn’t excited about being there. It’s time to embrace change and give it a hug because it can transform your business. Here are 4 tips for switching software providers.
Sometimes it is the smallest, most basic practices that get overlooked when running your business. When it comes to running an activity center, it’s critical that potential customers can effectively search, view and engage with your brand on the platform of THEIR choice. If your customer searches for your activity center via the internet or social media does your business present a fun, energetic atmosphere with accurate, up-to-date and engaging content? This interaction will likely be their first impression of your business before ever setting foot in your activity center, so make it count. Here is our checklist to convert those searches to paying customers.
Without your customers, your business could not succeed. You want to provide good memories for them when they visit your activity center that will leave them satisfied and get them to come back. But how do you know if you are achieving that goal? The best way to legitimately understand what your customers think about you is to hear it directly from them.