The largest, most successful adventure parks and attractions venues have always looked to technology to create new and exciting experiences for guests, so why wouldn’t you want to follow the footsteps of those who have already paved the way to success? Let's consider some of the same fundamental tech concepts that can be applied to a family entertainment center (FEC) of any size.
While the start of the new year is a great time to hit the reset button personally, it’s also an ideal time to reset your business and prepare your family entertainment center (FEC) for the new year ahead. Here are a few tips to start your year off strong and create the momentum you need for success.
Family entertainment centers (FECs) are on the rise and whether you offer a single activity or you are already offering multiple activities, you’re likely feeling the demand to offer your guests more. Maximizing revenue per square foot is key to growing your business and attracting a loyal customer base. Here are a few tips on how to expand your family entertainment center.
Topics: Gamification, Family Entertainment Center, Customer Experience, Increase Sales, Adventure Center, Activity Center, FEC Software, Facility Management, FEC, Attractions, Activity Center Software
Clubspeed was proud to return this year as a sponsor and exhibitor at the IAAPA Expo held in Orlando, Florida last month. With 42,600 attendees and 1,146 exhibitors setup across the expo floor and the surrounding grounds, there was action at every turn. Business owners, decision makers, and industry leaders of the attractions industry traveled across the globe to attend this years's show, making it the largest in attendance in IAAPA Expo history. This video by the IAAPA team captures just some of the excitement experienced over the 5-day event.
When it comes to business, this quote could not apply more. While a good experience is always nice, it’s the bad experiences that tend to leave a lasting impression. If we go to a restaurant and we’re seated at a dirty table where our waiter rarely makes an appearance followed by mediocre food, we’ve experienced the trifecta of a bad dining experience that makes us want to demand a manager or start typing our yelp review on the spot. Forget about returning. And while we’re at it, we’ll tell everyone we know that will listen. Negative experiences are powerful and they stick with us, which is why every interaction and every opportunity to make a good first impression should be the goal of your family entertainment center (FEC). You’ll lose repeat customers faster than you can type your apology letter.
Utilizing email automation to maintain your existing customer base and grow your business seems simple but there are several things to keep in mind to ensure your communication is as effective as possible. First, let’s consider all of the information you can easily gather from your customer during their initial visit. Whether you run a karting facility, trampoline park or other family entertainment center (FEC), you are able to collect some basic information about your guests when they sign waivers. This data is 'gold' to providing your business with the foundation for strong email marketing campaigns. Let's take a look at the top mistakes to avoid when creating your marketing emails so you can maximize results.
Last week we published an article on the latest Clubspeed features that were recently deployed. This week we're excited to share the new improvements our team is working on right now in preparation to deploy before the end of the year. Our feature updates are a direct reflection of customer requests and we look forward to serving the growing requirements of family entertainment centers we serve worldwide.
We're excited to share that Clubspeed is returning as an exhibitor at IAAPA, the global association for the attractions industry held at the Orange County Convention Center in Orlando, Florida beginning November 18th through the 22nd.
Founded in 2003, K1 Speed is a premier indoor go-karting center that has grown to over 40 locations in 7 countries. Offering highly-advanced, electric go-karts as well as large indoor entertainment venues that feature authentic racing memorabilia, pit cafes, meeting rooms and pool tables, K1 is a great place to visit with family and friends or to host a corporate event or party.
We have officially entered the post-holiday slump. People are hunkering down, getting back to work, school and the daily routine. For family entertainment centers, this can mean a slow-down in customer visits, making the days go by at a snail's pace. But rather than looking at it in a negative light, consider it a time to shift focus on things you may have neglected during the busy season. There are numerous ways to maximize your time and put efforts forth to encourage guests to stop in.
Keep reading to learn more.