A well thought out marketing calendar is an essential tool for launching structured marketing campaigns that support your overall business goals. Consider your marketing calendar your blueprint for your messaging to target new business, existing guests and your loyal members. This approach creates a strong foundation for achieving your sales and marketing goals.
The largest, most successful adventure parks and attractions venues have always looked to technology to create new and exciting experiences for guests, so why wouldn’t you want to follow the footsteps of those who have already paved the way to success? Let's consider some of the same fundamental tech concepts that can be applied to a family entertainment center (FEC) of any size.
While the start of the new year is a great time to hit the reset button personally, it’s also an ideal time to reset your business and prepare your family entertainment center (FEC) for the new year ahead. Here are a few tips to start your year off strong and create the momentum you need for success.
Family entertainment centers (FECs) are on the rise and whether you offer a single activity or you are already offering multiple activities, you’re likely feeling the demand to offer your guests more. Maximizing revenue per square foot is key to growing your business and attracting a loyal customer base. Here are a few tips on how to expand your family entertainment center.
Topics: Gamification, Family Entertainment Center, Customer Experience, Increase Sales, Adventure Center, Activity Center, FEC Software, Facility Management, FEC, Attractions, Activity Center Software
Clubspeed was proud to return this year as a sponsor and exhibitor at the IAAPA Expo held in Orlando, Florida last month. With 42,600 attendees and 1,146 exhibitors setup across the expo floor and the surrounding grounds, there was action at every turn. Business owners, decision makers, and industry leaders of the attractions industry traveled across the globe to attend this years's show, making it the largest in attendance in IAAPA Expo history. This video by the IAAPA team captures just some of the excitement experienced over the 5-day event.
When it comes to business, this quote could not apply more. While a good experience is always nice, it’s the bad experiences that tend to leave a lasting impression. If we go to a restaurant and we’re seated at a dirty table where our waiter rarely makes an appearance followed by mediocre food, we’ve experienced the trifecta of a bad dining experience that makes us want to demand a manager or start typing our yelp review on the spot. Forget about returning. And while we’re at it, we’ll tell everyone we know that will listen. Negative experiences are powerful and they stick with us, which is why every interaction and every opportunity to make a good first impression should be the goal of your family entertainment center (FEC). You’ll lose repeat customers faster than you can type your apology letter.
We're excited to share that Clubspeed is returning as an exhibitor at IAAPA, the global association for the attractions industry held at the Orange County Convention Center in Orlando, Florida beginning November 18th through the 22nd.
An integrated payment solution offers you the ability to combine payment processing with other tools used to run your business. While it can be daunting trying to understand payment technology, an integrated solution provides you with streamlined operations so your team can focus on what matters most.
We’ve explained the importance of having an app for your business; but it’s not enough to just have an app, you’ve got to ensure it has relevant information that your customers want at all times. Here are a few tips to make sure your app is serving its purpose for customers.