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We’ve explained the importance of having an app for your business; but it’s not enough to just have an app, you’ve got to ensure it has relevant information that your customers want at all times. Here are a few tips to make sure your app is serving its purpose for customers.

The world is becoming increasingly mobile, with consumers expecting everything they do on a daily basis to be accessible and achievable on their smartphones and other devices. In fact, American adults spend an average of more than three-and-a-half hours per day on their phones, with 90% of that time spent in apps, according to eMarketer. Businesses who don’t have a mobile app or experience are missing out on the opportunity to reach customers at any time and anywhere.

Still not convinced? Here’s why you need a mobile app: