Now more than ever, Family Entertainment Centers are utilizing RFID wristbands not only as “tickets” into the park, but as a way to pay and experience your park in new and exciting ways. From using the bracelets for payments and as tickets to using them to send promotional photos and leaderboards from all the events at the facility, to even tracking the flow of guests in the park— opting into this technology is bringing the FEC experience to the next level.
That said, trying something new, especially if you don’t know much about it, can be daunting for business owners. If you haven’t bought in yet, here’s a quick guide on how RFID Wristbands can revolutionize your park experience.
1. Print Custom Bands That Fit Your Branding
Branding is emotional. As Behzad Mohebbi explains in their study published by the International Journal of Organizational Leadership, “ 62-90 percent of persons' assessments and evaluations [of items purchased] is based on colors alone”. Further, Mohebbi explains that whether you’re thinking about your logo, your website, or anything in between, the graphics and color are huge factors in consumers' purchasing decisions. From the way that fast food brands use yellow and red to evoke a feeling of hunger to toothpaste brands using metallics to express the level of freshness they can provide— branding is everything. The way the colors make your patrons feel is what pushes that first purchase and later on, makes them feel even deeper feelings for your business.
When you print RFID bands in your exact brand color, with that branding, you’re tying your customer to all of the emotions your colors and design exudes. Even if it is only used for simple things like payment or just tracking, making it match your custom branding makes it feel like a souvenir into itself. In addition, if they’re a fan of your park, they can feel like they’re a part of it and even share how amazing it is on social media— which can boost your sales even more.
By creating those custom bands, every aspect of your park becomes a part of the experience and that strengthens your brand even more.
2. Allows You to Sell Exclusive Experiences
According to a study by Eventbrite, 78% of millennials would choose to spend money on experiences or events over buying something desirable. With millennials making up the largest generation by population and making up an estimated $1.3 trillion in annual consumer spending, it’s paramount for all venues to provide opportunities for the exclusive experiences they crave.
By building in special events or attractions accessible specifically by RFID bracelets, there will be more reason for customers young and old to purchase them at your park. This will make using the bracelets that much more of a special and branded experience within your FEC facility. In addition, when customers share with their friends directly or on social media, there will be even more of a push to take advantage of the once-in-a-lifetime experience only you can provide.
3. Enables Greater Ease of Purchase and Ability to Track Behavior
Working with FEC’s all around the world, data is everything. Everything about our platform is designed to make running your facility easier and to give you access to the tools that will let your center thrive. RFID bands not only make it easier for your customers to pay and check in, but it makes it easier for you to track behavior in the park. Beyond the data around purchasing and check-in, you can also see how patrons are interacting with leaderboards or promotional materials, all through the RFID band technology. With that information, you can easily identify any issues patrons are having and optimize your park at every level.
Even knowing what customers are purchasing time and time again can allow you to build new packages and establish which parts of your facility to staff with more team members. This data allows you to work smarter, not harder— all while leveling up your FEC.
4. Fully Utilizes Club Action With Shareable Experiences
RFID wristbands allow custom shareable videos, race results, photographs and more to be shared directly from the wristband to the app. As a part of our Club Action service, our Action Camera System automatically generates personalized creations that customers can later share to organically generate interest in your FEC. The system has zero overhead and uploads videos in real-time. For FEC’s using the service, guests can swipe their wristband immediately after an activity to watch the action on a local TV. The video will also be automatically inserted into a result sheet which is delivered immediately via email.
This allows the RFID bands to be a keepsake on a whole different level. Sharing the video, all with the customizing branding already there, will further boost your brand image. People can also share pictures of the bands to share the amazing technology your FEC is using. This user generated content, with permission, would also be used within your marketing and the marketing segmentation that Clubspeed already provides systems for. Utilizing Club Action, as well as the payment and rewards systems already in place with the wristband, can allow you to create a unique experience and show off everything your facility has to offer.
Ready to Try RFID Bands With Your FEC?
Of course, these are just some ways RFID bands can be used in FEC’s and provide key benefits. We’ve been working with businesses all over the world to cultivate experiences and create systems to work for their specific needs, so if you have questions on how this emerging technology and Club Action can solve some of your unique pain points, we’d be happy to see how we can right-size a solution for you.
From setting up self-checkout kiosks to integrating new technologies, to adjusting employee training— we're always ready to help businesses right-size solutions that meet their most profound business challenges. If you’re ready to see if the Clubspeed approach can help your family entertainment center, we’d love for you to give it a try with our 90-Day FREE trial. You can learn how we can power up your business here.