The largest, most successful adventure parks and attractions venues have always looked to technology to create new and exciting experiences for guests, so why wouldn’t you want to follow the footsteps of those who have already paved the way to success? Let's consider some of the same fundamental tech concepts that can be applied to a family entertainment center (FEC) of any size.
Family entertainment centers (FECs) are on the rise and whether you offer a single activity or you are already offering multiple activities, you’re likely feeling the demand to offer your guests more. Maximizing revenue per square foot is key to growing your business and attracting a loyal customer base. Here are a few tips on how to expand your family entertainment center.
Topics: Gamification, Family Entertainment Center, Customer Experience, Increase Sales, Adventure Center, Activity Center, FEC Software, Facility Management, FEC, Attractions, Activity Center Software
When it comes to business, this quote could not apply more. While a good experience is always nice, it’s the bad experiences that tend to leave a lasting impression. If we go to a restaurant and we’re seated at a dirty table where our waiter rarely makes an appearance followed by mediocre food, we’ve experienced the trifecta of a bad dining experience that makes us want to demand a manager or start typing our yelp review on the spot. Forget about returning. And while we’re at it, we’ll tell everyone we know that will listen. Negative experiences are powerful and they stick with us, which is why every interaction and every opportunity to make a good first impression should be the goal of your family entertainment center (FEC). You’ll lose repeat customers faster than you can type your apology letter.
Unhappy with your current software? Afraid that changing to a new provider will be risky and time consuming? A lot of karting tracks, trampoline parks and other activity centers feel stuck with their existing software, paying too much money for a system that doesn’t deliver the features they need. You also might be dealing with a lengthy list of vendors taking care of only one aspect of your business and you’re realizing that you can make your job easier and save money by consolidating software vendors. While you may be aware that your current provider(s) is not a good fit, it can be an overwhelming process to convert and you are afraid to make the switch - so much so you become stagnant and avoid change altogether. This is arguably the most harmful approach of all and results in lost revenue, inefficiencies and an apathetic team that isn’t excited about being there. It’s time to embrace change and give it a hug because it can transform your business. Here are 4 tips for switching software providers.
People visit your trampoline park for various reasons: kids to burn off some energy and have fun with their friends; adults as a unique approach to shed some calories; families as a way to spend quality time together. Whatever the reason may be, gamifying trampoline jumping is a way to appeal to customers’ competitive sides and encourage them to return time and time again.
Gamification is defined as “the process of turning an activity or task into a game or something resembling a game.” Discover how trampoline gamification adds more fun for your customers and improves business.
Go karts may not be the only activity you offer at your family entertainment center, but they are surely a main attraction for customers to visit. Take your karting up a notch and add a layer of competition with timing technology.
Winter is winding down, and with spring comes a renewed energy. Kids and adults alike will be looking for a way to burn off some of that energy. Is your park ready to get back into full swing?
Here are some ways you can get prepared:
You’ve likely noticed self-service technology appearing in different places you go; restaurants, airports, and malls have all begun offering people the opportunity to check in, make purchases, complete forms, and more on their own without having to wait or interact with a representative. Consumers are expecting to see this technology to continue showing up in the places they go, including your park.
Read more to learn how self-service fulfills customer expectations while helping your bottom line.
You may notice that while you’re doing a decent job of getting customers into your family entertainment center, they aren’t coming back. Business may be good, but acquiring new customers actually costs you more than retaining your current ones; about five times more, according to Forrester research.
Wondering why people aren’t returning after their first visit? It could be one (or more) of the following reasons:
Educating your employees on protocol and safety procedures is vital to their professional success, as well as the overall success of your family entertainment center. Implementing a staff training program sets the precedent for how your team should carry out their day-to-day responsibilities, as well as how to handle certain workplace situations.
If you don’t have a training plan in place, you are at risk of the following: