Utilizing email automation to maintain your existing customer base and grow your business seems simple but there are several things to keep in mind to ensure your communication is as effective as possible. First, let’s consider all of the information you can easily gather from your customer during their initial visit. Whether you run a karting facility, trampoline park or other family entertainment center (FEC), you are able to collect some basic information about your guests when they sign waivers. This data is 'gold' to providing your business with the foundation for strong email marketing campaigns. Let's take a look at the top mistakes to avoid when creating your marketing emails so you can maximize results.
Point-of-sale systems (POS) are often overlooked, because there are a number of different solutions available, all ranging in cost and complexity. If you are a restaurant or retailer, a basic and inexpensive POS is most likely sufficient to support your needs.
People visit your trampoline park for various reasons: kids to burn off some energy and have fun with their friends; adults as a unique approach to shed some calories; families as a way to spend quality time together. Whatever the reason may be, gamifying trampoline jumping is a way to appeal to customers’ competitive sides and encourage them to return time and time again.
Gamification is defined as “the process of turning an activity or task into a game or something resembling a game.” Discover how trampoline gamification adds more fun for your customers and improves business.
Go karts may not be the only activity you offer at your family entertainment center, but they are surely a main attraction for customers to visit. Take your karting up a notch and add a layer of competition with timing technology.
Winter is winding down, and with spring comes a renewed energy. Kids and adults alike will be looking for a way to burn off some of that energy. Is your park ready to get back into full swing?
Here are some ways you can get prepared:
How many different programs and processes do you use to run your business every day? Chances are, you use a register for all transactions, an organization system for customer registrations and waivers, an email provider, social media channels, and more. What if you had the opportunity to slim them down into one program? Hard to pass up, right?
Consolidating the technology you use today not only lightens your load, it also saves you time and money, and provides your customers with a seamless experience from the moment they walk in the door to the moment they leave. Keep reading to learn more.
You’ve likely noticed self-service technology appearing in different places you go; restaurants, airports, and malls have all begun offering people the opportunity to check in, make purchases, complete forms, and more on their own without having to wait or interact with a representative. Consumers are expecting to see this technology to continue showing up in the places they go, including your park.
Read more to learn how self-service fulfills customer expectations while helping your bottom line.
You may notice that while you’re doing a decent job of getting customers into your family entertainment center, they aren’t coming back. Business may be good, but acquiring new customers actually costs you more than retaining your current ones; about five times more, according to Forrester research.
Wondering why people aren’t returning after their first visit? It could be one (or more) of the following reasons:
Educating your employees on protocol and safety procedures is vital to their professional success, as well as the overall success of your family entertainment center. Implementing a staff training program sets the precedent for how your team should carry out their day-to-day responsibilities, as well as how to handle certain workplace situations.
If you don’t have a training plan in place, you are at risk of the following:
Growing your business by adding attractions to your track isn’t an easy feat; you may not have the time, budget or space to do so. Arcade games are an activity that people of all ages can enjoy, and are relatively simple to install at your location. Read on to learn the benefit games provide for you and your customers.