For FEC’s all around the world, especially in the wake of COVID-19 and many facilities having to close their doors temporarily, digital marketing is more important than ever. At Clubspeed, we consider automated marketing to be one of the most essential tools in any business’s marketing toolbox. Having specific campaigns that continually communicate and engage with your patrons allows you to nurture all of the possible leads, while giving you time to focus on the day-to-day running of your facility.
A well thought out marketing calendar is an essential tool for launching structured marketing campaigns that support your overall business goals. Consider your marketing calendar your blueprint for your messaging to target new business, existing guests and your loyal members. This approach creates a strong foundation for achieving your sales and marketing goals.
Utilizing email automation to maintain your existing customer base and grow your business seems simple but there are several things to keep in mind to ensure your communication is as effective as possible. First, let’s consider all of the information you can easily gather from your customer during their initial visit. Whether you run a karting facility, trampoline park or other family entertainment center (FEC), you are able to collect some basic information about your guests when they sign waivers. This data is 'gold' to providing your business with the foundation for strong email marketing campaigns. Let's take a look at the top mistakes to avoid when creating your marketing emails so you can maximize results.