For FEC’s all around the world, especially in the wake of COVID-19 and many facilities having to close their doors temporarily, digital marketing is more important than ever. At Clubspeed, we consider automated marketing to be one of the most essential tools in any business’s marketing toolbox. Having specific campaigns that continually communicate and engage with your patrons allows you to nurture all of the possible leads, while giving you time to focus on the day-to-day running of your facility.
That’s why, as a part of our effort to provide a completely integrated solution, we specifically built automated marketing tools into Clubspeed. Even so, for business owners inexperienced with inbound marketing, getting started with automation can be harrowing.
With that in mind, here’s 3 strategies for making the most out of marketing automation.
1. Harness Segmentation
With Clubspeed’s marketing automation tools, FEC’s all over the world are able to send birthday emails, coupons, and promotions based on specific criteria such as last visit, date of birth, purchase history, and more. Being able to build out these campaigns separated by all of these different factors is paramount for any business’ automation strategy. In fact, according to Hubspot’s report on 2021 trends, segmented campaigns have led to as much as a 760% increase in revenue and that 30% of marketers are using segmentation strategies to boost email engagement.
In addition by designing these emails with custom language, these emails can feel unique and curated, just for the customer. Separating emails out by frequency of visits, date of birth, and even purchase history means that you’re effectively using a strategy most likely to drive results and boost your bottom line.
2. Reward Your Most Loyal Customers
More and more businesses are looking for ways to “surprise and delight” their customers by sending free products, loyalty codes, swag, and more. As Barnes and Krallman found in a recent study published in Journal of Marketing Theory and Practice, it’s for good reason. In fact, “customer delight has been shown to have a consistent, positive relationship to increased repurchase intentions, a stronger likelihood to spread positive word-of-mouth, and loyalty to the provider”.
That’s why it’s important to utilize your automated marketing to surprise and delight your patrons, right in their inbox. By specifically building out promotions for reward or loyalty program holders, you can create positive experiences and exclusive offers just for them. By being able to surprise them in this way, they can also share this more on social media and look forward to your emails even more. Whether you send this audience extra giveaway points, gifts, or other special advantages, consistent members will love the special automations coming their way.
3. Utilize the Data
Data is integral to everything we do at Clubspeed. Whether for behavior in parks or automated marketing, we’re dedicated to providing the most data possible for FEC’s all around the world. With our system, you can look at all the metrics of all of your automated campaigns, so you can strategize what is working and what needs to be adjusted.
By looking at the data, you can also evaluate who is not being reached at all and can set up automated campaigns to check back in and nurture that lead. By looking at all the opens and engagements, as well as doing A/B testing for newer campaigns, you can ensure that you’re getting the most bang for your buck out of your automated strategies. That way, you can ensure that these campaigns have the most growth and the deepest impact for your business.
Need More Help Marketing Your FEC?
Of course, these are only a few strategies to keep in mind when using automated marketing for your family entertainment center. From utilizing custom customer profiles to streamlining your online presence, to setting up intuitive reporting— we're always ready to help businesses right-size solutions that meet their most profound business challenges.
If you’re ready to see if the Clubspeed approach can help your family entertainment center, you can learn how we can power up your business here.