What's New @ Clubspeed

Introducing Club Kiosk! A solution to catapult family entertainment centers into the 21st-century!

Even before the COVID-19 pandemic, self-service kiosks were a powerful tool commonly used to reduce customer wait times, manage inconsistent traffic, and lower payroll costs. We’ve seen examples springing-up all around us. Grocery stores, fast food restaurants, and airports… companies around the globe continue to install self-standing units to facilitate sales. Turns out, they’re onto something! Like many industries, family entertainment centers are increasingly jumping aboard the self-service kiosk bandwagon.

Hold tight; the leader in venue management software is here to take your business to the next level!

Clubspeed is always on the lookout for ways to improve the family entertainment customer experience. Therefore, we’re extremely proud to announce the launch of our brand new, state-of-the-art online booking system. With this exciting development, you have the opportunity to book reservations, parties, and events for customers 24-hours, 7-days per week.

RFID (radio frequency identification) technology has the ability to transform the way businesses operate across a variety of industries. So what is RFID technology and how can it benefit your karting or family entertainment center (FEC)?

A well thought out marketing calendar is an essential tool for launching structured marketing campaigns that support your overall business goals. Consider your marketing calendar your blueprint for your messaging to target new business, existing guests and your loyal members. This approach creates a strong foundation for achieving your sales and marketing goals.

The largest, most successful adventure parks and attractions venues have always looked to technology to create new and exciting experiences for guests, so why wouldn’t you want to follow the footsteps of those who have already paved the way to success? Let's consider some of the same fundamental tech concepts that can be applied to a family entertainment center (FEC) of any size.

While the start of the new year is a great time to hit the reset button personally, it’s also an ideal time to reset your business and prepare your family entertainment center (FEC) for the new year ahead. Here are a few tips to start your year off strong and create the momentum you need for success.

Family entertainment centers (FECs) are on the rise and whether you offer a single activity or you are already offering multiple activities, you’re likely feeling the demand to offer your guests more. Maximizing revenue per square foot is key to growing your business and attracting a loyal customer base. Here are a few tips on how to expand your family entertainment center. 

Clubspeed was proud to return this year as a sponsor and exhibitor at the IAAPA Expo held in Orlando, Florida last month. With 42,600 attendees and 1,146 exhibitors setup across the expo floor and the surrounding grounds, there was action at every turn. Business owners, decision makers, and industry leaders of the attractions industry traveled across the globe to attend this years's show, making it the largest in attendance in IAAPA Expo history. This video by the IAAPA team captures just some of the excitement experienced over the 5-day event.

When it comes to business, this quote could not apply more. While a good experience is always nice, it’s the bad experiences that tend to leave a lasting impression. If we go to a restaurant and we’re seated at a dirty table where our waiter rarely makes an appearance followed by mediocre food, we’ve experienced the trifecta of a bad dining experience that makes us want to demand a manager or start typing our yelp review on the spot. Forget about returning. And while we’re at it, we’ll tell everyone we know that will listen. Negative experiences are powerful and they stick with us, which is why every interaction and every opportunity to make a good first impression should be the goal of your family entertainment center (FEC). You’ll lose repeat customers faster than you can type your apology letter. 

Utilizing email automation to maintain your existing customer base and grow your business seems simple but there are several things to keep in mind to ensure your communication is as effective as possible. First, let’s consider all of the information you can easily gather from your customer during their initial visit. Whether you run a karting facility, trampoline park or other family entertainment center (FEC), you are able to collect some basic information about your guests when they sign waivers. This data is 'gold' to providing your business with the foundation for strong email marketing campaigns. Let's take a look at the top mistakes to avoid when creating your marketing emails so you can maximize results.