What's New @ Clubspeed

Last week Clubspeed exhibited at the International Kart Association (IKA) annual expo in Offenbach, Germany. Thousands of attendees and exhibitors from around the world gathered for the 27^th annual event which has grown from a local exhibition to one of the largest karting events worldwide. Attendees had the opportunity to see the latest in kart technology, racing equipment, customer engagement and other track innovations expected in the coming year.

A well thought out marketing calendar is an essential tool for launching structured marketing campaigns that support your overall business goals. Consider your marketing calendar your blueprint for your messaging to target new business, existing guests and your loyal members. This approach creates a strong foundation for achieving your sales and marketing goals.

The largest, most successful adventure parks and attractions venues have always looked to technology to create new and exciting experiences for guests, so why wouldn’t you want to follow the footsteps of those who have already paved the way to success? Let's consider some of the same fundamental tech concepts that can be applied to a family entertainment center (FEC) of any size.

While the start of the new year is a great time to hit the reset button personally, it’s also an ideal time to reset your business and prepare your family entertainment center (FEC) for the new year ahead. Here are a few tips to start your year off strong and create the momentum you need for success.

Family entertainment centers (FECs) are on the rise and whether you offer a single activity or you are already offering multiple activities, you’re likely feeling the demand to offer your guests more. Maximizing revenue per square foot is key to growing your business and attracting a loyal customer base. Here are a few tips on how to expand your family entertainment center. 

Clubspeed was proud to return this year as a sponsor and exhibitor at the IAAPA Expo held in Orlando, Florida last month. With 42,600 attendees and 1,146 exhibitors setup across the expo floor and the surrounding grounds, there was action at every turn. Business owners, decision makers, and industry leaders of the attractions industry traveled across the globe to attend this years's show, making it the largest in attendance in IAAPA Expo history. This video by the IAAPA team captures just some of the excitement experienced over the 5-day event.

When it comes to business, this quote could not apply more. While a good experience is always nice, it’s the bad experiences that tend to leave a lasting impression. If we go to a restaurant and we’re seated at a dirty table where our waiter rarely makes an appearance followed by mediocre food, we’ve experienced the trifecta of a bad dining experience that makes us want to demand a manager or start typing our yelp review on the spot. Forget about returning. And while we’re at it, we’ll tell everyone we know that will listen. Negative experiences are powerful and they stick with us, which is why every interaction and every opportunity to make a good first impression should be the goal of your family entertainment center (FEC). You’ll lose repeat customers faster than you can type your apology letter. 

Activity centers and karting tracks always offer a great venue for corporate events and team building no matter what time of year it is. But in the holiday months, activity centers can see a significant boost in these type of events,  providing the perfect opportunity for facilities with karting tracks to promote their business as the location of choice. Stand out from your competitors by marketing these 5 unique and fun ways to make your karting track even more appealing for corporate events. 

Special guest blog post by: Simon Heap, CEO of Fastline Group UK

Running a karting track can be hard. High overheads, low profit margins and multiple staff wages can all add together to make turning a decent profit tricky. But it doesn’t have to be that way. Most karting track owners I meet are missing out on profit-boosting sales and leaving good money on the table by neglecting the magic of upselling.

Customers who use gift cards tend to spend more.