What's New @ Clubspeed

We have officially entered the post-holiday slump. People are hunkering down, getting back to work, school and the daily routine. For family entertainment centers, this can mean a slow-down in customer visits, making the days go by at a snail's pace. But rather than looking at it in a negative light, consider it a time to shift focus on things you may have neglected during the busy season. There are numerous ways to maximize your time and put efforts forth to encourage guests to stop in.

Keep reading to learn more.

The family entertainment center industry continues to develop and progress, and innovative parks are shifting the way they do business to keep up with the ongoing evolution. The best way you can keep up is to follow the trends and plan ahead. We did the leg work for you so you can prepare for what’s to come in 2019.

Does anyone actually enjoy doing paperwork?

While necessary, completing and organizing business and customer information takes up a lot of your and your staff’s time and actually decreases productivity. Luckily, it’s become increasingly easy for businesses to ditch their manual customer data logging for more efficient, easy-to-use, automated data collection via cloud technology.

Keep reading to discover how paperless systems will improve your activity center operations.

What do you want to improve as we move into the new year? Maybe you want to eat better, get more sleep, or spend more time with family. But what about at work? While you may be an effective manager at your activity center, there is always room for improvement. Here are just a few ways to improve in the coming year.

Having a website is hugely important in this day and age, but even more important is offering the right information on that website. Put yourself in your customers’ shoes: are they accessing your website via mobile device or computer, and why have they come to the site? It may be to find basic information, like your hours and prices; your address or contact details; or answers to more in-depth questions, like what they need in order to prepare visiting your park.

A proper website has all this information easily accessible. The following are the four most important pages you need to have on your activity center’s site:

Earlier this month, we spent a full week at IAAPA’s Attractions Expo in Orlando. We connected with some of our existing clients, met people from new parks and got great insight into the state of the industry.

With the help of technology, interacting with your customers is now possible beyond the walls of your facility. There are many steps that take place leading up to customers coming to your location, and well after they leave, all of which can also be touchpoints for you to reach them and encourage them to come to your activity center and return again and again.

Unhappy with your current software? Afraid that changing to a new provider will be risky and time consuming? A lot of karting tracks, trampoline parks and other activity centers feel  stuck with their existing software, paying too much money for a system that doesn’t deliver the features they need. While they are aware that the system is not a good fit, they are either concerned or afraid to convert to a more innovative provider.

With the holiday season comes a lot of excitement and families spending quality time together. Capture some of the holiday spirit by giving back to your customers with special promotions and offerings. Doing so not only develops your customers’ relationship with your brand, but is also a great way to build awareness of your activity center.

It’s not too early to start planning for the holidays -- consider the following ways to attract customers during the most wonderful time of the year:

The world is becoming increasingly mobile, with consumers expecting everything they do on a daily basis to be accessible and achievable on their smartphones and other devices. In fact, American adults spend an average of more than three-and-a-half hours per day on their phones, with 90% of that time spent in apps, according to eMarketer. Businesses who don’t have a mobile app or experience are missing out on the opportunity to reach customers at any time and anywhere.

Still not convinced? Here’s why you need a mobile app: