While the start of the new year is a great time to hit the reset button personally, it’s also an ideal time to reset your business and prepare your family entertainment center (FEC) for the new year ahead. Here are a few tips to start your year off strong and create the momentum you need for success.
Family entertainment centers (FECs) are on the rise and whether you offer a single activity or you are already offering multiple activities, you’re likely feeling the demand to offer your guests more. Maximizing revenue per square foot is key to growing your business and attracting a loyal customer base. Here are a few tips on how to expand your family entertainment center.
Topics: Gamification, Family Entertainment Center, Customer Experience, Increase Sales, Adventure Center, Activity Center, FEC Software, Facility Management, FEC, Attractions, Activity Center Software
Clubspeed was proud to return this year as a sponsor and exhibitor at the IAAPA Expo held in Orlando, Florida last month. With 42,600 attendees and 1,146 exhibitors setup across the expo floor and the surrounding grounds, there was action at every turn. Business owners, decision makers, and industry leaders of the attractions industry traveled across the globe to attend this years's show, making it the largest in attendance in IAAPA Expo history. This video by the IAAPA team captures just some of the excitement experienced over the 5-day event.
When it comes to business, this quote could not apply more. While a good experience is always nice, it’s the bad experiences that tend to leave a lasting impression. If we go to a restaurant and we’re seated at a dirty table where our waiter rarely makes an appearance followed by mediocre food, we’ve experienced the trifecta of a bad dining experience that makes us want to demand a manager or start typing our yelp review on the spot. Forget about returning. And while we’re at it, we’ll tell everyone we know that will listen. Negative experiences are powerful and they stick with us, which is why every interaction and every opportunity to make a good first impression should be the goal of your family entertainment center (FEC). You’ll lose repeat customers faster than you can type your apology letter.
Activity centers and karting tracks always offer a great venue for corporate events and team building no matter what time of year it is. But in the holiday months, activity centers can see a significant boost in these type of events, providing the perfect opportunity for facilities with karting tracks to promote their business as the location of choice. Stand out from your competitors by marketing these 5 unique and fun ways to make your karting track even more appealing for corporate events.
Special guest blog post by: Simon Heap, CEO of Fastline Group UK
Running a karting track can be hard. High overheads, low profit margins and multiple staff wages can all add together to make turning a decent profit tricky. But it doesn’t have to be that way. Most karting track owners I meet are missing out on profit-boosting sales and leaving good money on the table by neglecting the magic of upselling.
Unhappy with your current software? Afraid that changing to a new provider will be risky and time consuming? A lot of karting tracks, trampoline parks and other activity centers feel stuck with their existing software, paying too much money for a system that doesn’t deliver the features they need. You also might be dealing with a lengthy list of vendors taking care of only one aspect of your business and you’re realizing that you can make your job easier and save money by consolidating software vendors. While you may be aware that your current provider(s) is not a good fit, it can be an overwhelming process to convert and you are afraid to make the switch - so much so you become stagnant and avoid change altogether. This is arguably the most harmful approach of all and results in lost revenue, inefficiencies and an apathetic team that isn’t excited about being there. It’s time to embrace change and give it a hug because it can transform your business. Here are 4 tips for switching software providers.
Our team is thrilled about the multitude of positive changes we've experienced this year including; investing in advanced features, adding more and more customers and expanding into a variety of family entertainment centers (FEC). While our name is well-known as the first to develop software serving the FEC market, we are excited to reintroduce Clubspeed to you, how the company has evolved and what's in store to help our customers grow their business now and in the future.
Utilizing email automation to maintain your existing customer base and grow your business seems simple but there are several things to keep in mind to ensure your communication is as effective as possible. First, let’s consider all of the information you can easily gather from your customer during their initial visit. Whether you run a karting facility, trampoline park or other family entertainment center (FEC), you are able to collect some basic information about your guests when they sign waivers. This data is 'gold' to providing your business with the foundation for strong email marketing campaigns. Let's take a look at the top mistakes to avoid when creating your marketing emails so you can maximize results.