What's New @ Clubspeed

5 Reasons Your Customers Aren’t Coming Back to Your Park

Posted by Ana Wieser on 1/30/19 6:23 AM

You may notice that while you’re doing a decent job of getting customers into your family entertainment center, they aren’t coming back. Business may be good, but acquiring new customers actually costs you more than retaining your current ones; about five times more, according to Forrester research.

Wondering why people aren’t returning after their first visit? It could be one (or more) of the following reasons:

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Topics: Customer Experience, Adventure Center, Activity Center, Facility Management, FEC, Customer Retention

Don’t Have a Training Program? You’re Putting Your Business at Risk

Posted by Ana Wieser on 1/22/19 6:12 AM

Educating your employees on protocol and safety procedures is vital to their professional success, as well as the overall success of your family entertainment center. Implementing a staff training program sets the precedent for how your team should carry out their day-to-day responsibilities, as well as how to handle certain workplace situations.

If you don’t have a training plan in place, you are at risk of the following:

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Topics: Adventure Center, Activity Center, Employee Training, Facility Management, FEC

Arcade Games Generate More Sales

Posted by Ana Wieser on 1/16/19 12:16 PM

Growing your business by adding attractions to your track isn’t an easy feat; you may not have the time, budget or space to do so. Arcade games are an activity that people of all ages can enjoy, and are relatively simple to install at your location. Read on to learn the benefit games provide for you and your customers.

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Topics: Karting, Adventure Center, Activity Center, Facility Management, FEC, Arcade Games, Attractions

Clubspeed Will be at IKA Offenbach!

Posted by Ana Wieser on 1/9/19 7:00 AM

On January 26 and 27, some of the Clubspeed team will be heading to Germany for the International Kart Exhibition.

Thousands from around the world will gather in Offenbach to see the latest in kart technology, racing equipment, customer engagement and other track innovations expected in the coming year for both professional and hobby karters.

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Topics: Karting, Events, International

Best Practices for a Slow Q1

Posted by Ana Wieser on 1/4/19 7:34 AM

We have officially entered the post-holiday slump. People are hunkering down, getting back to work, school and the daily routine. For family entertainment centers, this can mean a slow-down in customer visits, making the days go by at a snail's pace. But rather than looking at it in a negative light, consider it a time to shift focus on things you may have neglected during the busy season. There are numerous ways to maximize your time and put efforts forth to encourage guests to stop in.

Keep reading to learn more.

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Topics: Adventure Park, Family Entertainment Center, Increase Sales, Adventure Center, Activity Center, FEC Software, Facility Management, FEC

Clubspeed’s FEC Predictions for 2019

Posted by Ana Wieser on 12/28/18 7:30 AM

The family entertainment center industry continues to develop and progress, and innovative parks are shifting the way they do business to keep up with the ongoing evolution. The best way you can keep up is to follow the trends and plan ahead. We did the leg work for you so you can prepare for what’s to come in 2019.

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Topics: Adventure Park, Family Entertainment Center, Adventure Center, Activity Center, FEC Software, Facility Management, FEC

Boost Efficiency by Going Paperless at Your FEC

Posted by Ana Wieser on 12/20/18 11:37 AM

Does anyone actually enjoy doing paperwork?

While necessary, completing and organizing business and customer information takes up a lot of your and your staff’s time and actually decreases productivity. Luckily, it’s become increasingly easy for businesses to ditch their manual customer data logging for more efficient, easy-to-use, automated data collection via cloud technology.

Keep reading to discover how paperless systems will improve your activity center operations.

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Topics: Adventure Park, Family Entertainment Center, Adventure Center, Activity Center, FEC Software, Facility Management, FEC, Paperless

5 New Year's Resolutions for FEC Leaders

Posted by Ana Wieser on 12/12/18 7:47 AM

What do you want to improve as we move into the new year? Maybe you want to eat better, get more sleep, or spend more time with family. But what about at work? While you may be an effective manager at your activity center, there is always room for improvement. Here are just a few ways to improve in the coming year.

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Topics: Adventure Park, Family Entertainment Center, Adventure Center, Activity Center, New Years Resolution, Facility Management, FEC

The 4 Pages Your Website Needs

Posted by Ana Wieser on 12/4/18 6:13 AM

Having a website is hugely important in this day and age, but even more important is offering the right information on that website. Put yourself in your customers’ shoes: are they accessing your website via mobile device or computer, and why have they come to the site? It may be to find basic information, like your hours and prices; your address or contact details; or answers to more in-depth questions, like what they need in order to prepare visiting your park.

A proper website has all this information easily accessible. The following are the four most important pages you need to have on your activity center’s site:

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Topics: Adventure Park, Adventure Center, Activity Center, Website Optimization, Website Marketing

IAAPA Show Recap

Posted by Ana Wieser on 11/29/18 10:56 AM

Earlier this month, we spent a full week at IAAPA’s Attractions Expo in Orlando. We connected with some of our existing clients, met people from new parks and got great insight into the state of the industry.

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Topics: Adventure Park, Adventure Center, Activity Center, Tradeshow, IAAPA

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