What's New @ Clubspeed

With the holiday season comes a lot of excitement and families spending quality time together. Capture some of the holiday spirit by giving back to your customers with special promotions and offerings. Doing so not only develops your customers’ relationship with your brand, but is also a great way to build awareness of your activity center.

It’s not too early to start planning for the holidays -- consider the following ways to attract customers during the most wonderful time of the year:

The world is becoming increasingly mobile, with consumers expecting everything they do on a daily basis to be accessible and achievable on their smartphones and other devices. In fact, American adults spend an average of more than three-and-a-half hours per day on their phones, with 90% of that time spent in apps, according to eMarketer. Businesses who don’t have a mobile app or experience are missing out on the opportunity to reach customers at any time and anywhere.

Still not convinced? Here’s why you need a mobile app:

A large indicator of customer satisfaction while they are at your activity center is their interactions with the staff. How your employees connect with customers, as well as how they carry out their responsibilities, can make or break the reputation of your park. You put time and energy into the other aspects of your business, so it only makes sense to do the same for the people who work there. A solid onboarding and ongoing training program not only improves their work performance, but also boosts morale.

Here’s what you should cover in your training:

We are happy to introduce our latest integration for our activity center partners: self-service kiosks. Using a tablet, customers who come to your location can check in, register, sign waivers, and even make purchases.

Without your customers, your business could not succeed. You want to provide good memories for them when they visit your activity center that will leave them satisfied and get them to come back. But how do you know if you are achieving that goal? The best way to legitimately understand what your customers think about you is to hear it directly from them. 

Think about your average customer. When they come to your karting track, they expect a day of having fun and racing with friends or family. They may visit your facility for a day every so often, with long stretches of time before they return. 

What is important to you in running your business? Chances are you want to know who your customers are and what products and services they are interested in, maintain those customers and bring in new ones, and ultimately increase your revenue. By implementing the right software, you can not only collect the information you need to run and grow your business, but also improve your customer experience to keep them coming back. Read on to learn more about how you can easily gather data and use it to your -- and your customers’ -- advantage.

Social media is a useful tool that allows people to stay in touch with friends and family, sharing photos and life updates. Over the last few years, it has also become an increasingly effective way for organizations to interact with current consumers and attract new customers, with 97% of B2C companies using Facebook marketing. If used properly, businesses can attract a steady following and increase their customer base through social media.

You’re in the business of amusement and entertainment; when your customers come to your facility they expect nothing but fun. If you are looking to grow your business, the best way to do so is to offer more activities for your guests to participate in and enjoy. Adding these activities will not only give your loyal customers more reason to come back, but it also helps in reaching even more potential customers.

As an added service to our customers Clubspeed is now a certified payment facilitator. This means all card transactions that occur within our clients’ facilities, including customer registrations and product or food purchases are in our secure network. Continue reading to discover how our payment facilitation works and what it means for you.