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Leverage Social Media to Engage and Retain Customers

Posted by Ana Wieser on 8/31/18 5:19 AM

Social media is a useful tool that allows people to stay in touch with friends and family, sharing photos and life updates. Over the last few years, it has also become an increasingly effective way for organizations to interact with current consumers and attract new customers, with 97% of B2C companies using Facebook marketing. If used properly, businesses can attract a steady following and increase their customer base through social media.

Here’s why you should be leveraging social media to market your family entertainment center:

Get to Know Your Customers

You are in the business of serving your customers. In order to serve them in the best way possible, you first need to understand who they are, where they are, and what they are interested in. Social media is unique in that it allows you to easily communicate with existing and prospective customers and get to know them. Once you recognize who your audience is, you can better determine where to reach them and what content to share to get the most engagement. By allowing customers to register and create an account through their Facebook profile, they can check into your location and share photos and scores, essentially free advertising for you!

Share Company News, Updates and Product Announcements

Social is also an outlet to efficiently deliver important information surrounding your business to a wide audience. Your loyal customers want to know the latest news, new attractions you’ve added, seasonal deals, and events or contests you are holding. Social also provides the opportunity to not just tell, but show. Show within your venue by installing digital screens that display both your and your customers’ social media posts, further engaging your social audience and keeping them interested. In fact, Facebook posts that include images get over two times more engagement than those without.

Provide Customer Service

Consumers are leveraging social media to not only keep track of their favorite brands, but to also talk directly to them. Many use social channels to ask questions, express concerns and provide feedback to brands. If you want to maintain a positive relationship with them, it is your responsibility to listen and respond. Answer their questions, address concerns or negative feedback and thank them for words of praise. Doing so gives your business a voice and instills a trust in you amongst your existing and potential customers.

Drive Website Traffic and Stay Top of Mind

Posting regularly on your social media pages keeps you relevant and at the top of your customers’ minds. You can garner more interest and lead people to click to your website to learn more, increasing overall site traffic and generating more leads that you can then target through other channels.

Looking for additional ways to engage with your customers? Club Speed can help. Get a demo and learn more about our software here.  

Topics: Racing, Karting, Trampoline Park, Action Park, Adventure Park, Family Entertainment Center, Social Media, Increase Sales

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