What's New @ Clubspeed

You may notice that while you’re doing a decent job of getting customers into your family entertainment center, they aren’t coming back. Business may be good, but acquiring new customers actually costs you more than retaining your current ones; about five times more, according to Forrester research.

Wondering why people aren’t returning after their first visit? It could be one (or more) of the following reasons:

Educating your employees on protocol and safety procedures is vital to their professional success, as well as the overall success of your family entertainment center. Implementing a staff training program sets the precedent for how your team should carry out their day-to-day responsibilities, as well as how to handle certain workplace situations.

If you don’t have a training plan in place, you are at risk of the following:

Growing your business by adding attractions to your track isn’t an easy feat; you may not have the time, budget or space to do so. Arcade games are an activity that people of all ages can enjoy, and are relatively simple to install at your location. Read on to learn the benefit games provide for you and your customers.

On January 26 and 27, some of the Clubspeed team will be heading to Germany for the International Kart Exhibition.

Thousands from around the world will gather in Offenbach to see the latest in kart technology, racing equipment, customer engagement and other track innovations expected in the coming year for both professional and hobby karters.

We have officially entered the post-holiday slump. People are hunkering down, getting back to work, school and the daily routine. For family entertainment centers, this can mean a slow-down in customer visits, making the days go by at a snail's pace. But rather than looking at it in a negative light, consider it a time to shift focus on things you may have neglected during the busy season. There are numerous ways to maximize your time and put efforts forth to encourage guests to stop in.

Keep reading to learn more.

The family entertainment center industry continues to develop and progress, and innovative parks are shifting the way they do business to keep up with the ongoing evolution. The best way you can keep up is to follow the trends and plan ahead. We did the leg work for you so you can prepare for what’s to come in 2019.

Does anyone actually enjoy doing paperwork?

While necessary, completing and organizing business and customer information takes up a lot of your and your staff’s time and actually decreases productivity. Luckily, it’s become increasingly easy for businesses to ditch their manual customer data logging for more efficient, easy-to-use, automated data collection via cloud technology.

Keep reading to discover how paperless systems will improve your activity center operations.

What do you want to improve as we move into the new year? Maybe you want to eat better, get more sleep, or spend more time with family. But what about at work? While you may be an effective manager at your activity center, there is always room for improvement. Here are just a few ways to improve in the coming year.

Having a website is hugely important in this day and age, but even more important is offering the right information on that website. Put yourself in your customers’ shoes: are they accessing your website via mobile device or computer, and why have they come to the site? It may be to find basic information, like your hours and prices; your address or contact details; or answers to more in-depth questions, like what they need in order to prepare visiting your park.

A proper website has all this information easily accessible. The following are the four most important pages you need to have on your activity center’s site:

Earlier this month, we spent a full week at IAAPA’s Attractions Expo in Orlando. We connected with some of our existing clients, met people from new parks and got great insight into the state of the industry.