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Arcade Games Generate More Sales

Posted by Ana Wieser on 1/16/19 12:16 PM

Growing your business by adding attractions to your track isn’t an easy feat; you may not have the time, budget or space to do so. Arcade games are an activity that people of all ages can enjoy, and are relatively simple to install at your location. Read on to learn the benefit games provide for you and your customers.

For Customers: an Additional Source of Fun

Put yourself in your customers’ shoes when they come to race at your track; they arrive ready for that adrenaline rush, only to wait if they haven’t booked prior to their visit. If you have no other activities available, all the customer can do is sit until it’s their time to race. With various games available to play, they have something to do to entertain themselves and channel their competitive energy before racing. In the long term, customers will be more satisfied with their experience.

Make gaming even more convenient with cashless card integration. Customers can load a certain dollar value onto a card, and simply swipe at each game in order to play, making it far easier for them than dealing with handfuls of coins.

For You: an Additional Source of Revenue

Leasing or purchasing arcade games is a hefty upfront investment, but can be worth it in the long term depending on which route you take. It maximizes race downtime for you, meaning you can still make money from customers when they aren’t racing.

If you choose to lease games, you will be locked into a contract with a vendor for several years, and be required to share a percentage of revenue generated from the games. On the other hand, purchasing games costs significantly more, but you get to keep 100% of the money made, meaning you will be able to pay the amount back faster. Once it’s paid off, all the money customers spend on video games is a profit for your business.

Have a bit of extra, wasted space in your facility? As if the financial benefit wasn’t enough, adding arcade games is also an easy way to offer more fun for your customers that doesn’t take up too much real estate.

If you want to maximize your customers’ time and your daily revenue (and let’s be honest, who doesn’t?), take your track to the next level and get a leg up on the competition with the addition of arcade games.

Topics: Karting, Adventure Center, Activity Center, Facility Management, FEC, Arcade Games, Attractions

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