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Learn from the Masters! How K1 Speed Grew to 40+ Locations Worldwide

Written by Julie Dunn | 8/14/19 9:03 PM

Founded in 2003, K1 Speed is a premier indoor go-karting center that has grown to over 40 locations in 7 countries. Offering highly-advanced, electric go-karts as well as large indoor entertainment venues that feature authentic racing memorabilia, pit cafes, meeting rooms and pool tables, K1 is a great place to visit with family and friends or to host a corporate event or party.

The question becomes, how do you provide customers with a seamless experience regardless of which location, city, or country they visit while scaling to the largest global go-karting franchise?

In this case study, learn how Clubspeed helped K1:
  • Integrate marketing and venue management to gather data
  • Encourage repeat visits with tournaments and driver ranking
  • Provide customers with race results and leaderboards