Founded in 2003, K1 Speed is a premier indoor go-karting center that has grown to over 40 locations in 7 countries. Offering highly-advanced, electric go-karts as well as large indoor entertainment venues that feature authentic racing memorabilia, pit cafes, meeting rooms and pool tables, K1 is a great place to visit with family and friends or to host a corporate event or party.
The question becomes, how do you provide customers with a seamless experience regardless of which location, city, or country they visit while scaling to the largest global go-karting franchise?
In this case study, learn how Clubspeed helped K1:
- Integrate marketing and venue management to gather data
- Encourage repeat visits with tournaments and driver ranking
- Provide customers with race results and leaderboards
