First, crunch the numbers to understand what your current average spend per customer is. If you’re not sure, you can take the figures of a typical day and divide your total sales by the number of customers. Annual numbers are best but this will at least give you a starting point so you can set a goal and work on a strategy. Here are the top 5 methods that require little to no upfront costs to increase your average spend per customer.
RFID (radio frequency identification) technology has the ability to transform the way businesses operate across a variety of industries. So what is RFID technology and how can it benefit your karting or family entertainment center (FEC)?
The largest, most successful adventure parks and attractions venues have always looked to technology to create new and exciting experiences for guests, so why wouldn’t you want to follow the footsteps of those who have already paved the way to success? Let's consider some of the same fundamental tech concepts that can be applied to a family entertainment center (FEC) of any size.
While the start of the new year is a great time to hit the reset button personally, it’s also an ideal time to reset your business and prepare your family entertainment center (FEC) for the new year ahead. Here are a few tips to start your year off strong and create the momentum you need for success.
Family entertainment centers (FECs) are on the rise and whether you offer a single activity or you are already offering multiple activities, you’re likely feeling the demand to offer your guests more. Maximizing revenue per square foot is key to growing your business and attracting a loyal customer base. Here are a few tips on how to expand your family entertainment center.
Topics: Gamification, Family Entertainment Center, Customer Experience, Increase Sales, Adventure Center, Activity Center, FEC Software, Facility Management, FEC, Attractions, Activity Center Software
Winter is winding down, and with spring comes a renewed energy. Kids and adults alike will be looking for a way to burn off some of that energy. Is your park ready to get back into full swing?
Here are some ways you can get prepared:
How many different programs and processes do you use to run your business every day? Chances are, you use a register for all transactions, an organization system for customer registrations and waivers, an email provider, social media channels, and more. What if you had the opportunity to slim them down into one program? Hard to pass up, right?
Consolidating the technology you use today not only lightens your load, it also saves you time and money, and provides your customers with a seamless experience from the moment they walk in the door to the moment they leave. Keep reading to learn more.
You may notice that while you’re doing a decent job of getting customers into your family entertainment center, they aren’t coming back. Business may be good, but acquiring new customers actually costs you more than retaining your current ones; about five times more, according to Forrester research.
Wondering why people aren’t returning after their first visit? It could be one (or more) of the following reasons:
Unhappy with your current software? Afraid that changing to a new provider will be risky and time consuming? A lot of karting tracks, trampoline parks and other activity centers feel stuck with their existing software, paying too much money for a system that doesn’t deliver the features they need. While they are aware that the system is not a good fit, they are either concerned or afraid to convert to a more innovative provider.
With the holiday season comes a lot of excitement and families spending quality time together. Capture some of the holiday spirit by giving back to your customers with special promotions and offerings. Doing so not only develops your customers’ relationship with your brand, but is also a great way to build awareness of your activity center.
It’s not too early to start planning for the holidays -- consider the following ways to attract customers during the most wonderful time of the year: