You’re in the business of amusement and entertainment; when your customers come to your facility they expect nothing but fun. If you are looking to grow your business, the best way to do so is to offer more activities for your guests to participate in and enjoy. Adding these activities will not only give your loyal customers more reason to come back, but it also helps in reaching even more potential customers.
Many race tracks or trampoline parks have available indoor and/or outdoor space that is sitting unused. Facility owners can get creative and take advantage of this space, transforming it into a location for additional games, sports, or other attractions. You can turn an open outdoor area into a paintball field or mini golf course, or a place to put bounce houses or an obstacle course. You know your customers enjoy being active and competing, so providing them with more ways to do so can only help your business.
If you lack an expanse of outdoor land, you still have the opportunity to bring additional offerings into your facility. Indoor space may seem contained, but that doesn’t mean your options are limited. A larger, open room can house laser games, bumper cars, an arcade or even an indoor mini golf course. A blank wall can become a climbing feature that can stand alone or be incorporated with trampolines.
The list of potential attractions doesn’t have to stop with the above. Depending on how much space you have, the options of what you can do to improve your facility are virtually endless. You can also add a 3D movie theater or virtual reality attraction, build or expand a restaurant or cafe, or even reserve space for seasonal activities, like a haunted house. If you have some leftover space but it isn’t large enough to bring in something completely new, amplify the offerings you already have. Think outside the box and you will be surprised at the improvements you can make within the space you have.
Give your customers an even better experience when they come to your location with added options to enjoy. Diversifying your services will set you apart from other entertainment centers and appeal to a broader audience. While it will certainly take a larger upfront investment, the growth will pay off in the long term.
Clubspeed’s gamification software for racing facilities and trampoline parks will take your competitive advantage one step further with features that boost your customer experience and make business intelligence and operations far more efficient. Learn more at clubspeed.com.